This course not only gives you the theory of building a lifestyle Internet Business but we ascertain the most suitable type of Internet business for you AND throughout the course you actually create a step-by-step blueprint for building the business. A blueprint which you can use to hire developers (or even create the business yourself) and launch your business in just a couple of months after the training.

There are huge advantages to having an Internet business:

• They are location independent so you can run it from anywhere in the world
• Your website can make sales or service customers while you sleep so they can also be independent of time.
• They are global – even if you have a very niche product or service you can probably find enough customers among 7 billion people to make an excellent living .
• Plus Internet businesses have a lot of potential.

His name: Christian Owens. His age: 16. He made his first million dollars in two years, “inspired by Apple’s CEO Steve Jobs”. This is how he did it. – From gizmodo.com

Requirements:

1. A minimum of 10 hours per week for 12 weeks.  If you cannot make at least this much time I suggest you wait until your schedule is lighter.  Many people find it best to commit 1 day per week to the course or 2 mornings.  you can try to do it in the evenings but experience has shown this to be a less successful approach
2. A solid understand of using the Internet.  You should be able to easily look things up on Google, manage your Facebook account, send emails  and generally feel somewhat comforatble finding your way around online
3. A willingness to see the business through to completion.  We put an incredible amount of energy in to all the participants on this course nothing is more disheartening to see someone walk away when they are not making millions after the first 3 months.

The best time to have started your Internet Business was 7 years ago. The second best time is today – Marketing Guru Seth Godin

Acceptance to this course is by interview only – if you are interested in attending fill out the form below and we will be in touch to schedule an interview with you.
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Defining

First we consider what it is you are going to do on the Internet

Week 1 – the models

An examination of the 8 key Internet business models. A discussion of the characteristics of each model and how they relate to each other.

Week 2 – self examination

Cataloging your current assets. Exploring your strengths & interests. Matching these with the different Internet business models and seeing where there are potential fits. Making a shortlist of 3 potential Internet businesses and researching them.

Week 3 – elimination of options

Choosing a business to create from your shortlist.  Defining:

• What your business will do online
• What problem it solves
• How you will make money

Week 4 – decision

This week is dedicated to doing further research and really refining what it is your business does. Here we will combine the industry you have chosen together with the appropriate business model and get a crystal clear idea of what you are going to be doing online.

Selling

Then we consider how you are going to get people interested in it.

Week 5 – the strategies

Internet Marketing Strategy – the 4 principles. This week we teach you about the strategic principles of Morale, Tactics, Logistics and Geography and how they are relevant to your business. You will map out your strategic plan including all 4 principles.

Week 6 – the tactics

Internet Marketing – the 8 tactics. offline to online, email marketing, SEO, advertising online, video, affiliate marketing, social media, shops.  You will learn about the tactics, the strengths and weaknesses of each and which tools you can use to apply the tactics.

Week 7 – which tactics

Depending on your business model some tactics will be more appropriate than others. You will spend this week examining which of the 8 tactics is relevant to your business

Week 8 – the comprehensive Internet marketing plan

Creating a comprehensive Internet marketing strategy encompassing:

• Your Internet business model
• Your field/Industry
• Your applications of the 4 principles
• Which tactics you are going to apply and how

Building

Only once we have really defined what it is you are going to do and how you are going to promote it then it is time to figure out how to build it.

Week 9 – technology strategy

In 85% of cases WordPress is going to be the right tool for the job.  We’ll explain why and introduce you to WordPress and its power and functionality. We will tell you the best tools and best hosts. In 10% of the cases Drupal or Magento might be a better option we can also help with these tools and finally if you are one of the 5% of cases where bespoke development is required we will explain the joys and pitfalls of the bespoke model.

week 10 –  prototyping

We start building your website!  We will not be creating a working site just yet but rather a number of wireframes which define how the website works.

week 11 – testing

We get feedback on your prototype and see what does and doesn’t work.  You will test one another’s prototypes.

week 12 – how to manage suppliers

We teach you how to manage local supplier and how to outsource and manage non-local suppliers.  We show you the advantages and disadvantages of each.